Denver 2010

July 29 - August 1
- Denver,

News

Conference registration is now open! (12/10/2009)
The 2010 Conference Registration starts now!!!

This year we will have a great line up of classes and activities that are sure to entertain and educate.

Check out the schedule, pick your classes and get your hotel room. Early bird pricing through February 19, 2010 - Don't Miss Out!
Did you know... (12/10/2009)
- Denver is located 340 miles west of the exact center of the continental United States

- Denver has more than 300 restaurants within walking distance of our conference hotel

- Denver has over 2,000 restaurants and is considered to have one of the highest concentrations of restaurants per capita in the nation

Conference

Links

Google AdWords for the Personal Chef

  • Class

Event Times

# Day Times Status
14 Friday, Jul. 30 10:45 AM - 12:00 PM Open

Description / Notes

Google AdWords for the Personal Chef

Not your mother’s Google!


Prerequisite: Attendees need to have a website up and running (or previous website experience) to attend this class.

Overview of class:

Use Google Adwords to get new clients. Every day people search the internet looking for a solution to their dinnertime dilemma. Make sure potential customers find your personal chef business. In this class you will learn how to create a Google Adwords campaign that will bring the right clients to your website, including how to determine which keywords work best to attract the customers you want to serve, how to set a pay-per-click budget that won’t break the bank, and how to use multiple ads in a campaign to test the effectiveness of your ad copy.

What you will take away from this class:

• Understanding of the value Google Adwords can bring to your business
• How to set up and begin a Google Adwords campaign
• How to set a pay-per-click budget
• How to monitor and alter your campaign

Target Audience: Expansion
Expansion = expansion mode – has solid core business, looking to break out of standard PCS mode, senior chef

Instructor/Speaker

Toni Scott

For Toni Scott, a life-long "foodie," the role of personal chef has been the perfect blend of her life's passions: delicious food and entrepreneurism. As the founder and former owner of Austin Transcripts, Toni built a successful business utilizing skills gained over two decades in office management for some of Austin's most important law firms. While she enjoyed working for herself, she found that she was most passionate about food: searching for the most interesting and nutritious ingredients, drawing from international inspirations and family traditions rooted in Texas and Louisiana and creating memorable meals for friends and family. The best part of her day, she found, was making dinner! In 2004, she embarked on a mission to use her entrepreneurial spirit to bring great food to busy families and in the summer of 2005, launched Dinner Made Simple Personal Chef Service.

Toni also teaches cooking classes at Austin-based kitchen stores, and contributes regularly to Family Digest Magazine. Her latest cooking adventure is Dinner Made Simple – Now You’re Cooking, a website that helps home cooks improve their cooking skills and create simple, delicious and nutritious meals for their families.

Toni resides in Austin, Texas with her husband and two daughters.